A business’s social media presence has to be consistent and solid with regular updates and posts to have a good brand presence among target customers. These social posts have to be approved by the marketing head ensuring that they comply with guidelines, and keep the business’s image intact. This review and approval of the content are done through the process of social media post approval. The process will also dictate whether the information conveyed through the post aligns with values and standards. 

In a manually handled process, this approval process can be hectic. As it involves multiple stakeholders and department heads, the process can be delayed. The content developed often goes through multiple rounds of edits and redos, delaying the process even more. The post only goes live once it receives all the approvals. So, how can marketing teams and social media executives ensure a timely posting of social media content?

To tackle the challenges in the manual approval process, your team needs a workflow automation tool that would streamline and enhance the efficiency of the process. An automated approval process will help in garnering all the approvals needed on time. Additionally, automatic compliance makes it easy to avoid errors or any risks that would sabotage the business’s reputation.