Marketing budgets are required for all marketing activities like promotional events, advertising campaigns, and digital marketing efforts. Efficient and sustained marketing efforts that are aligned with business strategy and financial goals require timely approval of marketing budgets. Not just the marketing team, but finance and executive teams are involved in approving budgets. Streamlined approval workflows are required for optimizing the return on investment and in maintaining cost control. 

The lack of organization in marketing budget approvals, can spiral marketing costs out of control and result in misaligned marketing efforts. When budget approvals are delayed, several marketing tasks such as, campaign launches, advertisement campaigns, etc, are stalled. Automation brings structure to marketing budget approval, which ensures that all marketing budgets are reviewed thoroughly before approval. Cflow routes all approvals to appropriate stakeholders and ensures that they are aligned with the company’s financial and strategic goals.