The return and refund approval process in the retail and e-commerce industry ensures that customers get their products returned or they get their money back on time. This is an essential process when handled inefficiently can cost a company financially as well as affect brand reputation negatively. The return and refund process is handled by the brand’s customer support which ensures that their requests are thoroughly reviewed and that they are within the company’s return and refund policies and authorised by relevant stakeholders.  

Using a traditional approach can be inefficient and costs the company due to errors, delays, and dissatisfied customers. It can also negatively impact a company’s financial health leading to potential revenue loss and affecting brand reputation. Therefore investing in an automation tool like Cflow can let businesses handle this process efficiently and maintain consistency that improves operational efficiency and customer satisfaction.