In the retail and e-commerce sector, offering discounts is considered a great promotional strategy for attracting customers. A manual discount approval process leads to chaos and inconsistencies in promotional offers. These lead to potential loss of revenue due to dissatisfied customers. Efficient management of discount approvals is critical to ensure that profit margins of the business are not affected adversely. When discount approvals are streamlined, all discounts are aligned with overall business goals, compliant with pricing policies, and are sustainable for the business in the long run. 

Businesses can maintain better control over promotions, which in turn ensures that they drive the intended results without affecting profitability. Automated approval ensures that all discounts are thoroughly verified and approved by appropriate stakeholders. Moreover, the operational efficiency of the approval process is improved and discount strategies are aligned with the financial objectives of the company.